Retaining Donors with Pavlovian Conditioning


Rewarding your donors is key to increasing retention rates, as I demonstrate in this video with Freddy:

Freddy will repeat behavior that gets him a reward. So will your donors.

Ask yourself:

  • — How can we be more useful to our donors?
  • — How can we give donors a remarkable experience?
  • — How can we say thanks in ways they won’t forget?

What do you think?