How to Define Whether a Social Media Campaign Works

“Is it working?” This on the surface seems like such a simple question to answer. It’s yes or no, right? As an NPO, if you begin the implementation of a…

3 Big Fundraising Lessons from #IceBucketChallenge

No doubt you’ve heard of the Ice Bucket Challenge, the viral fundraiser that’s raised over $22 million in 30 days. This is a 12X increase over the previous period last year!…

08.19.2014

How to Make the Ice Bucket Challenge Better with T-shirts

If you were on vacation last week or unplugged from social media (or under a rock) you’re probably one of the few people who DIDN’T take the #IceBucketChallenge. The challenge…