
Why Integrated Marketing is Important for Nonprofits
Have you ever sat in a meeting, looked around the room, and seen the evidence of massive disconnect between departments or staff members at your nonprofit? Or just think what…

Patriots, Komen Fumbles Offer Lessons for NPOs
Last week was terrible for Komen for the Cure. It was even worse than the day my beloved New England Patriots had at the Superbowl! Whom you’re feeling more upset…

Have Something to Say: Creating Stories for the Media
Alison Risso is the Communications Director at Razoo, and before that, she worked with National Geographic, Discovery Channel, TLC, and Animal Planet. Most recently, she worked with the national nonprofit…

My Name Is Not Donor
My name is not donor, the mythical ghost in the machine you are targeting. You don’t know my name. Why? Because it’s some random field in your house file. A…