09.25.2014 , ,

Three Things To Consider When Optimizing Your Website

Photo by beegeye Whether we like it or not, the fact is that being found easily on search engines, especially Google, is still a very important part of the marketing…


How To Create Email Drip Campaigns For Your Nonprofit

If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome…

Photo by Skley

Is Your Website Turning Away Donors?

Recently, Philanthropy.com published a survey of millennials who were asked to respond to different nonprofit websites. The headline of the results, published on July 18, 2013, caught my eye. It…

"Coin Jar" (Photo by mwiththeat)
02.27.2013 ,

The Hidden Costs of a Free Website

Did you know there are hidden costs that come with a free website? Lately I’ve been chatting a few small nonprofits about converting their current website (built for free by a…

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Give Nonprofits What They Need (Not Teddy Bears)

The other day I read something on my Facebook wall from a friend who is a television reporter in Nebraska. His station was doing stories related to the school shooting…

Photo by alborzshawn
09.27.2012 ,

Not-So-Obvious-But-Obvious Ways to Say Thanks

We’ve already covered the obvious ways to say thank you—which is clearly saying “thank you” to someone—but have you thought of the not-so-obvious ways your organization is showing its gratitude?…

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7 Ways To Use Print Ads To Increase Online Activity

Let’s imagine the following scenario. A local cause has, for years, run a quarter page black-and-white ad in a bunch of local publications. It’s been a fixture of the organization’s…

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5 Tips On Where To Put That Donate Button

Last week, we talked about Facebook memes–what works and what may not work. This week, I want to talk a bit about where to put the “donate” button on your…

Photo by Olibac
07.17.2012 ,

SEO 101 for Nonprofits

Editor’s Note: Today’s guest post is from Gisele Navarro Méndez. Gisele provides freelance social SEO consultancy, as well as SEO coaching for bloggers and small business owners. She’s the Social…

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Don't Make Me Work

Guest post by Sohini Baliga. It’s no wonder that you see so many posts and discussions devoted to fundraising and development. Both are the lifeblood of NPOs, the majority of…