05.28.2014 ,

Three No-Brainer Twitter Strategies for Every Nonprofit

Twitter followers will be more likely to retweet your content if they like, know, and trust you. But what does one do to develop a strong network on Twitter? Here…

5 Things Nonprofits Should Do Online

About three times a week, I leaf through my entire Twitter feed to see what is going on in the great wide world. In doing so, I come across a…

Photo by Coletivo Mambembe

Think the number of Twitter followers matters? Think again.

If you have been given the green light to start a Twitter account for your organization, it’s probable you are tracking your success based on how many followers you have.…

Photo by eldh
05.08.2013 ,

Seven Words Scientifically Proven to Get More Retweets

If you use Twitter, you know how important retweets are. If you don’t, retweets are the equivalent of a Facebook user sharing an update with all their friends. And like…

Photo by Josh Semans
01.16.2013 , ,

4 Steps to Optimize Your Org's Twitter Page

Editor’s Note: Yesterday we learned about optimizing your nonprofit org’s Facebook page, but did you know you could do that for Twitter too? Here’s the second installment of Gisele Navarro…

Photo by shawncampbell
01.08.2013 ,

3 Steps to Using Twitter to Gather Nonprofit News

After I pinned a cause promotion on one of my Pinterest boards last week, a friend asked: “Where do you get all this stuff?” That’s a good question, and I…

Local restuarant owner shows his support for Dine Out (Photo courtesy No Kid Hungry)

Will Tweet For Food: The Do-Gooders at No Kid Hungry

In the last couple of weeks, you have likely seen at least one part of the effort No Kid Hungry has been making to end childhood hunger. There was their…

Photo by laffy4k
09.19.2012 ,

How The Humane Society uses Twitter Hashtag Chats

Yesterday I presented at the Social Media Strategies for Nonprofits Summit in Boston, MA. One of the best sessions was by Anne Hogan, the Community Manager at The Humane Society…

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08.22.2012 , ,

5 Ways To Bring Your Offline Community Online

A lot of not-for-profits have great communities, and that has been the case for years, long before social media made its razzle-dazzle splash. Now that social media is here, it…

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7 Ways To Use Print Ads To Increase Online Activity

Let’s imagine the following scenario. A local cause has, for years, run a quarter page black-and-white ad in a bunch of local publications. It’s been a fixture of the organization’s…