How to Promote Your Nonprofit on Pinterest

Did you know Pinterest now has over 70 million users? These users spend 70% more money on those products via Pinterest than users who were referred from other online networks. So…

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3 Ways to Refine Your Marketing Messages with Facebook

No other social media platform can give you the kind of details Facebook can when it comes to how people feel about your cause. Millions of people create billions of…


7 Ways to Get More Website Traffic From Pinterest

Pinterest strategies are all about driving traffic back to your website. But if your visual content stinks, or if your website is broken, you won’t get any traffic from Pinterest.…

05.28.2014 ,

Three No-Brainer Twitter Strategies for Every Nonprofit

Twitter followers will be more likely to retweet your content if they like, know, and trust you. But what does one do to develop a strong network on Twitter? Here…


It’s not about Social Media

If you’re like most nonprofit marketers, you find social media platforms technically confusing. Especially sites like Facebook. You also probably find them very boring because very few people actually have something interesting…

you did it

YOU did it!

Your supports give you their time and money because they want to change the world. And for most of them, it’s personal. They see themselves as an equal participant in creating…


How To Create Email Drip Campaigns For Your Nonprofit

If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome…

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10.02.2013 ,

10 Ways to Breathe New Life Into Your Facebook Page

If your Facebook Page is no longer growing like it did when you first launched the Page, you’re not alone. Many nonprofits have experienced the similar flatlining due to turnover,…

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08.05.2013 ,

Time to Begin Planning for 2014

I know. This blog title may make you think to yourself, “She has GOT to be kidding.” But consider this. The holiday season is just three months away. In fact,…

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REM Explains Social Media Marketing

The now defunct band REM, out of Athens, Georgia, earned recognition and passionate loyalty over the course of their existence. The darling of college radio stations, then part of the…