Photo by Doug Haslam (Left)

How Change Happens

There’s a belief that a Like or petition signature doesn’t mean anything. Critics slam this behavior as slacktivism. That’s pretty bad news for those of us who have committed to…

Photo by Geoff Livingston

The 4 Challenges of Cause Marketing

Want to be Geoff Livingston‘s guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795…

Image by: spikeyhelen
10.25.2011 ,

Unraveling The Myth of Slacktivism

Last year, Malcom Gladwell started quite the discussion–and some heated arguments–in his New Yorker expose on “slacktivism,” doubting social media’s role in impacting real social change. “Slacktivism” describes the simple,…