09.25.2014 , ,

Three Things To Consider When Optimizing Your Website

Photo by beegeye Whether we like it or not, the fact is that being found easily on search engines, especially Google, is still a very important part of the marketing…


Why Headlines Matter

You’re reading this because on some level you’re interested in writing better headlines (subject lines, blog post titles). Or maybe you’re interested in how headlines impact your readers, and how…

01.23.2013 ,

6 Things Nonprofits Need to Know About Facebook's Graph Search

Facebook is rolling out enhanced search features to Facebook users called “Graph Search”. Graph Search is very different from Google search. With Graph Search, you combine a keyword search with…

Photo by Josh Semans
01.16.2013 , ,

4 Steps to Optimize Your Org's Twitter Page

Editor’s Note: Yesterday we learned about optimizing your nonprofit org’s Facebook page, but did you know you could do that for Twitter too? Here’s the second installment of Gisele Navarro…

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01.15.2013 , ,

6 Steps to Optimize Your Org's Facebook Page

Editor’s Note: Optimizing your nonprofit’s Facebook Page and other social media presence is critical. So for that reason, I’m happy to have Gisele Navarro Mendez guest blogging here again! This…

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08.08.2012 ,

8 Steps to Convert Emails Into Blog Posts

So you’ve finally decided to start blogging for your nonprofit. You’ve done the research about different blogging platforms, and had even outlined a strategy for topics that are based on…

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07.26.2012 ,

Why Guest Posts Can Be Good For Your Nonprofit Blog

In a recent blog post, one of our readers asked about guest posts on nonprofit blogs. Here was the question: To that, Gisele Navarro Mendez and I responded with an…

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07.17.2012 ,

SEO 101 for Nonprofits

Editor’s Note: Today’s guest post is from Gisele Navarro Méndez. Gisele provides freelance social SEO consultancy, as well as SEO coaching for bloggers and small business owners. She’s the Social…

Doctor with stethoscope fixing laptop

A Simple Way to Track Your Social Fundraiser Mentions

Your strategy around social fundraising campaigns needs to have an easy way to track mentions about the campaign. These would include blog posts, Flickr photos, YouTube videos, Tweets, Facebook updates,…