Left to Right: Ali, Chip, Sarah, and Cindy Rosencrans
10.12.2012 ,

The Life of Cindy Rosencrans

Chip and Ali Rosencrans are a fun father-daughter duo. The Rosencrans are from Washington, DC by way of New York, and when asked to describe their family of four, Ali…


2011 Online Giving Report From Blackbaud

Earlier this year, Blackbaud published their “donorCentrics Index of National Fundraising Performance” which they’ve published for the past few years. The dataset for 2011 is derived from 79 million transactions,…

Psychologist's couch vector

5 Ways to Leverage Psychology in Your Online Fundraising

As social media platforms seem to keep changing at an exponential rate, there is one thing that you can count on to remain the same: they way people process information…

11.09.2011 ,

How the Leading Nonprofits Manage Social Media

A few weeks ago, craigsconnects and Rad Campaign published an infographic on how the top 50 nonprofits stack up for their use of social media. Yesterday, Craig Newmark (craigslist.com founder)…


Online Celebrity Fundraisers Only Succeed with Authentic Interest

The Effectiveness of Celebrity Spokespeople in Social Fundraisers, the last paper I coauthored as a Zoetican with Henry T. Dunbar, was released this morning. The conclusion: Online celebrity fundraising efforts…


Download Idealware's Free Social Media Decision Guide

If your organization is still trying to figure out how to use social media, you are not alone! Every organization, from the Red Cross on down to the single-person nonprofit,…

Laptop Computer

A Day In the Life of the Internet User

According to the Pew Internet and American Life Project, “76% of American adult Internet users use the Internet on an average day.” So what do these people do online everyday?…