Photo by hydropeek

Cause Marketing with Pinterest: One Year Later

Last January I pledged to use Pinterest more in 2012. That was one resolution kept! Today, I have 49 boards and over 1,000 pins. Here’s what I’ve learned about using Pinterest for cause…

Photo by qmnonic

Cause Marketing Success is Won at the Front

Hands down the most successful type of cause marketing program on the planet are point-of-sale (POS) programs that involve store cashiers asking shoppers at the register to donate a dollar…