Getting Started with Pinterest Analytics [VIDEO TUTORIAL]

Pinterest recently upgraded their analytics for business accounts. You can discover your most popular pins, repins, and boards. You can also learn about the people engaging with your pins. In addition to basic demographics,…


How to Promote Your Nonprofit on Pinterest

Did you know Pinterest now has over 70 million users? These users spend 70% more money on those products via Pinterest than users who were referred from other online networks. So…


7 Ways to Get More Website Traffic From Pinterest

Pinterest strategies are all about driving traffic back to your website. But if your visual content stinks, or if your website is broken, you won’t get any traffic from Pinterest.…


Five Creative Dog Shelter Pinterest Boards

If you use Pinterest to engage your community, you probably already know what makes it so powerful for nonprofit marketers: It’s one of the fastest growing social networks ever. Close…

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Cause Marketing with Pinterest: One Year Later

Last January I pledged to use Pinterest more in 2012. That was one resolution kept! Today, I have 49 boards and over 1,000 pins. Here’s what I’ve learned about using Pinterest for cause…

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5 Cause Promotions You'll See More of in 2013

I just finished compiling my picks for the Best Cause Marketing Campaigns of 2012. I have a list on my blog by cause marketing category, and an expanded collection of…

Photo Courtesy of Heifer International

Under the Hood: How Heifer International Uses Visual Content

Heifer International is a global charity with a simple but ambitious mission: to work with communities to end hunger and poverty and care for the earth. Heifer produces every type…

Photo by Elizabeth Arden

4 More Lessons for Fundraising on Pinterest

Last week on my blog I wrote a post on how nonprofits can raise money on Pinterest. My inspiration was beauty brand Elizabeth Arden, which has launched a #PinItToGiveIt campaign…

Photo courtey of sneakerdog

6 Ways to Use Pictures for Fundraising

Last week, I featured 6 ideas on how your nonprofit can capture images of the work you do. But now what? How do you use those images? Here are 6…