Photography by Geoff Livingston

Qualifying Online Ambassadors

Last week we talked about the strategy of using online ambassadors to attract new donors with social media. Of course the question for nonprofits is how to vet or select…

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Online Celebrity Fundraisers Only Succeed with Authentic Interest

The Effectiveness of Celebrity Spokespeople in Social Fundraisers, the last paper I coauthored as a Zoetican with Henry T. Dunbar, was released this morning. The conclusion: Online celebrity fundraising efforts…