Photo by stitchohana
06.18.2014 ,

5 New Dos and Don’ts for Facebook Marketing

The world of Facebook marketing has drastically changed over the past year. For many pages, it’s become harder to get organic reach in the newsfeed since Facebook went public. How…

charitywater

Is your fundraising plan missing this critical element?

So it’s 2014 and you’re excited to get cracking with new fundraising tools and new training. But tools and training can’t replace the plan, and you know that. So you put…

Email-Drip-Campaign

How To Create Email Drip Campaigns For Your Nonprofit

If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome…

How Habitat for Humanity Used Storytelling To Exceed Their Giving Day Goals

Human beings have been sharing stories for thousands of years. In fact, there are cave paintings in France that are 30,000 years old! We are hard-wired for storytelling, which is why storytelling in…

Razoo_GivingTuesday

Razoo Launches #GivingTuesday Competition For $100,000

GivingTuesday is on December 3, 2013 – 5 days after Thanksgiving, and 4 days after Black Friday. Blackbaud and Razoo saw a 50% increase on #GivingTuesday in 2012 over the…

ocean fishes
06.05.2013

Nine Ways to Catch More Fish With Your Website

From a pure conversion perspective, your website is nothing more than fishing gear. Your bait is what initially attracts visitors, your hook is your compelling content, and your net is…

Group of Green Sprouts with Rain

Why Small Donations Are Priceless

During an NTC session on social media fundraising someone mentioned working with a nonprofit who thinks collecting small donations online is a waste of time. Their claim is that because…

Photo by shawncampbell
01.08.2013 ,

3 Steps to Using Twitter to Gather Nonprofit News

After I pinned a cause promotion on one of my Pinterest boards last week, a friend asked: “Where do you get all this stuff?” That’s a good question, and I…

Photo by CarbonNYC

5 Myths About Using Social Media to Raise Funds

Editor’s Note: I have the pleasure of hosting Dania Toscano Miwa for the first time in the IG Blog! Dania owns a consulting firm in the Twin Cities of Minnesota…

FB Profile Pic 100mm for 8.14.12
08.15.2012 ,

$100 Million: You’ve Come A Long Way Razoo!

This week Razoo reached a major milestone, $100 million in charitable giving. More than half of this incredible sum came in the past nine months. To celebrate Razoo is hosting…