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3 Businesses Seizing the Day and Giving to Nonprofits

We’ve all heard the Latin expression “carpe diem” which means, “seize the day.” But in fundraising with businesses a new expression is taking hold: “da die,” which is Latin for…

Silver compass
04.24.2013 ,

Does Your Organization Have a Crisis Communications Plan?

The best organizations are always asking: “What keeps our supporters up at night? What are their hopes and dreams, concerns and fears?” This mindset is especially important during a crisis, like…

Boston Strong

4 Cause Products That Are 100% Boston Strong

I’ve identified over 40 products and services that are supporting the victims of the bombing in my hometown of Boston. But even as a seasoned cause marketer, I have trouble…