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02.11.2014

Ambush Marketing: An Olympic Tradition Nonprofits Should Adopt

I love ambush marketing almost as much as I love cause marketing. Ambush marketing is when you take a free ride on someone else’s coattails. It’s happening right now during…

Photo by Dave Catchpole
08.09.2012 ,

7 Things NPOs Can Learn From NBC & the Olympics

Editor’s Note: Glad to host this post by Dan Portnoy. Dan’s the founder of Portnoy Media Group and the author of The Nonprofit Narrative: How Stories Can Save the World.…

Photo by Craig Deakin

5 Ways to Ambush Your Competition & Steal Gold

A lot of the action at the Olympics is happening far away from the athletes. The Olympic Committee has taken unprecedented steps to protect its brand against rogue marketers that…

Photo by Tiberiu Ana
01.12.2012 ,

7 Things Nonprofits Should Focus on in 2012

January is all about new beginnings. People make resolutions to lose weight, to find a new job or to meet that special someone. For nonprofits, January should also be about…