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09.11.2014 ,

Don’t Use Social Media Just Because You Think You Should

Photo by Jason Howie On September 3, 2014, the latest CMO survey was published. The first slide got a lot of buzz in the social media world because, not to…

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How to Best Reach Today’s High School Graduates

Believe it or not, people who were born in 1996 just graduated from high school. I know, it makes me feel old, too. It might seem like right now it…

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06.18.2014 ,

5 New Dos and Don’ts for Facebook Marketing

The world of Facebook marketing has drastically changed over the past year. For many pages, it’s become harder to get organic reach in the newsfeed since Facebook went public. How…

Photo via Creative Commons

Five Ways to Avoid the Facebook Freak-Out

Photo via Creative Commons There has been a LOT of talk over the last week or so regarding changes that Facebook is rolling out. In case you missed the hubaballoo,…

Using Social Media and Traditional Media For Your Cause

These days, when causes think about promoting themselves, they think about newer marketing tactics like Facebook or Twitter. It seems like many people think that engaging in these “newer” types…

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03.11.2013 ,

25 Women in Marketing & NPOs You Should Know

In honor of International Women’s Day last Friday, I’m giving a shout-out to 25 women in marketing and nonprofits that are making a difference! Take a moment and follow them–you…

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07.04.2012 ,

6 Steps to Create Marketing Personas for Your Org

Marketing Personas are fictitious characters you create to represent your various different audience segments–subscribers, advocates, donors, volunteers, etc. They’re nothing more than a tool to help you better understand what…

Photo by janeandd

The Marketing To End All Marketing

In my previous column, I waxed about putting our money where our mouth is when it comes to marketing. My point was that our mouth, our voice, our marketing is…

Nonprofit Marketing and Technology Research Revealed

Nonprofit Marketing and Tech Research Released

I can’t be the only one who looks forward to the release of good marketing and technology research. If I am, indulge me and play along. For several years, Convio…

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Build Donor Loyalty with Email List Segmentation

A child pays attention when you mention cookies or a piece of fruit. In a similar way, segmentation is based on the idea that a message is most effective when…