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Five “must haves” for every donation page

Are you leaving out the “must haves” on your donation pages? If so, you could be leaving money on the table. And by money, I mean donations. Why your conversion rates…

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18 Ways to Improve Your Website's Landing Pages

A landing page is a page on your website where visitors complete a specific transaction, such as donating money or joining an email list. Your goal is to design these pages…

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5 Google Analytics Reports That Will Help You Get More From Your Nonprofit's Website

Google Analytics is a free website analytics tool you can use to measure several things, including: How people find your website How long they stay What they read How many…

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Five Huge Mistakes in Online Fundraising

If you’re launching an online campaign, you’ve been tasked to get a few hundred things right in order to pull it off. So you’ve started many little projects that all…