10.20.2011 ,

5 Ways to Engage Online Ambassadors

Activating online ambassadors–or influencers as they are known in social media parlance–can be a scary thing. Most people think of cranky bloggers who complain about getting over-pitched. And if you’re…


Empower Others to Help

Image by Mavik2007 One of the biggest mistakes nonprofits and fundraisers make is going at it alone. Part of building effective communities in networked media is letting other people become…


Galvanize Your Core Before Beginning

Image by givikat Many people simply want to turn the lights on with their online fundraising campaign. But in a competitive giving environment, this represents a mistake and also leads…