influence

Influence Marketing and Fundraising: Current Thinking

I just finished reading a book called Influence Marketing, authored by Danny Brown and Sam Fiorella. The book primarily is a marketing book. It talks about how the long-standing relationship…

Snapshot taken from UNC's "Social Media for Social Good" Infographic

[Infographic] How Social Media Influences Giving

Editor’s note: I’m happy to have Harrison Kratz on the blog again! He is the Founder of the global toy drive, Tweet Drive and the Community Manager for MBA@UNC, one…

Photography by Geoff Livingston

Qualifying Online Ambassadors

Last week we talked about the strategy of using online ambassadors to attract new donors with social media. Of course the question for nonprofits is how to vet or select…