Using Social Media and Traditional Media For Your Cause

These days, when causes think about promoting themselves, they think about newer marketing tactics like Facebook or Twitter. It seems like many people think that engaging in these “newer” types…

01.29.2013 ,

College Students Swipe Meals for Homeless

As a Gen-Xer (someone born between 1965 and 1980), I’ve always been jealous and a bit suspicious of the generation that followed mine. Millennials (men and women born after 1980) get…

10 Good Deeds in 10 Minutes

As you may have heard, Razoo is participating in efforts tied to World Hunger Day (October 16th). As Geoff Livingston writes, “The philanthropic goal encourages people to participate in small…

07.12.2012 ,

Make Change Acceptable

Fundraising often necessitates convincing people that they should invest in change. So the question becomes how do you make change acceptable when so many people are afraid of it? From…

The Good, the Bad & the Ugly of the BBH Homeless Controversy

By now you have probably seen the controversy over the BBH Labs viral marketing campaign at SxSW, which paid members of Austin’s homeless community $20-$50 a day to serve as…