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02.24.2015

Simple Ways To Engage Your Facebook Fans In Less Than 3 Minutes

One requirement for nonprofit marketing on Facebook is regularly posting engaging content on your Facebook Page. Posting at least daily is recommended, because it allows you to consistently stay top-of-mind with…

Get People to Promote Your Fundraiser with These Tips
12.17.2014

Get People to Promote Your Fundraiser with These Tips

No matter how nicely you ask, and how often you ask, getting people to share your fundraiser with their friends can often feel like pulling teeth. Your community loves what…

Photo by Johan Larsson
12.11.2014 ,

Dealing with the “Truth Serum” Factor of Facebook

Photo by Johan Larsson It’s easy to be brave behind a screen. One of the most common responses you will get when asking why people post things online that they…

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09.17.2014

How to Make Your Facebook Posts Feel More Human

Facebook wants brands to be more like people—at least in the way they post updates to Facebook. Changes to the Newsfeed over the past year have focused on reducing clickbait…

Facebook Organic Reach
07.30.2014

5 Innovative Ways to Increase Facebook Organic Reach

If you work in communications or marketing for a nonprofit, you probably don’t have an unlimited budget for Facebook Ads—if you have a budget at all. So, to be successful…

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07.16.2014

Get More from Facebook Boosted Posts with B-O-O-S-T

Boosted Posts are a type of Facebook Ad that increases reach for your Facebook Page updates. You are free to Boost any update you choose. But you’ll spend your ad budget more wisely…

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07.09.2014

7 New Facebook Page Features You Need to Know About

Last month, Facebook rolled out the new Facebook Pages design to all Pages. This redesign of Facebook Pages is intended to help admins “find the tools they use most”. The…

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How to Best Reach Today’s High School Graduates

Believe it or not, people who were born in 1996 just graduated from high school. I know, it makes me feel old, too. It might seem like right now it…

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06.25.2014

3 Ways to Refine Your Marketing Messages with Facebook

No other social media platform can give you the kind of details Facebook can when it comes to how people feel about your cause. Millions of people create billions of…

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06.18.2014 ,

5 New Dos and Don’ts for Facebook Marketing

The world of Facebook marketing has drastically changed over the past year. For many pages, it’s become harder to get organic reach in the newsfeed since Facebook went public. How…