Boulders and Clouds by Charles Jellison
07.12.2012 ,

Make Change Acceptable

Fundraising often necessitates convincing people that they should invest in change. So the question becomes how do you make change acceptable when so many people are afraid of it? From…

01.12.2012 ,

Who Is More Generous, Coke or Pepsi?

Perhaps you have seen Coke’s Arctic Home cause marketing campaign to preserve the polar bears’ habitat and combat climate change. This stunning campaign is continuing through the winter until the…

Kerry, the Fisherman from the CitizenGulf campaign

Confessions of a Serial Online Fundraiser

In the past two years I have immersed myself in the practice of social media-based online fundraising (or social fundraising). During that period I have raised more than $28,000 through…