Do What Now? (Photo by AdmlCrunch)

The Prime Directive: Make It Easy

If there is one thing companies should never forget, it is this: make it easy. Make that call-to-action, the white paper download, the listserv subscription, join, or “donate” button an…

Photo by Jhaymesisviphotography

5 Things Nonprofits Must Do To Captivate Millennials

Editor’s Note: I am so excited to have Rachael Seda on the IG Blog! She’s one of the most fun people I know (funnest?) both online and offline. Rachael grew…