retaining online donors

A Simple Tactic for Keeping New Donors Engaged

Retention rates for nonprofits seem to be plummeting. In 2004, the average retention rate for new donors was 33%. Now it’s 27%! This is because of two trends: More competition…


Retaining Donors with Pavlovian Conditioning

Rewarding your donors is key to increasing retention rates, as I demonstrate in this video with Freddy: Freddy will repeat behavior that gets him a reward. So will your donors.…

Photo by Kasey Eriksen

4 Ways to Increase Donor Retention: Interview with Marc Pitman

It’s hard enough to gain new donors, but the big question is: how do you make them stay? Marc Pitman is one of the world’s top experts on fundraising, and…