retaining online donors

A Simple Tactic for Keeping New Donors Engaged

Retention rates for nonprofits seem to be plummeting. In 2004, the average retention rate for new donors was 33%. Now it’s 27%! This is because of two trends: More competition…

Photo by Jenn Durfey

The Most Important Question to Ask a New Donor

  When someone donates to your cause for the first time, there is a critical piece of information they have that you need. This information is so important because it…