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How to Prepare for Direct Mail Cost Increases

According to an article in NonProfit Times, it is looking like direct mail costs are going to increase substantially in 2014. The United States Postal Service is currently weighing the…

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08.22.2012 ,

6 Ways to Get More Facebook Fans From Direct Mail

Many nonprofits I work with are just beginning to dip their toe into e-mail marketing and social media. What I’ve found is that while their new media is lacking, many…

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05.16.2012 ,

4 Ways to Drive Online Actions from Direct Mail

This past Monday I met with a few folks who are putting together a cycling event to raise money for Beth Israel Deaconess Memorial Hospital. When asked about any additional…

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Last Minute Tips for Your Year-End Appeal

This time of year is overwhelming because of it’s the last push to get those dollars, wrap up those projects, and tie loose ends. And for many nonprofits, this is…

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Five Huge Mistakes in Online Fundraising

If you’re launching an online campaign, you’ve been tasked to get a few hundred things right in order to pull it off. So you’ve started many little projects that all…