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06.17.2013 ,

Influence Marketing and Fundraising: A New Approach

For the past two weeks, we have been discussing how to approach fundraising on social media sites through the prism of the book Influence Marketing, by Danny Brown and Sam…

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Influence Marketing and Fundraising: Why Doesn't It Work?

Last week we talked about how a lot of companies and organizations approach social media based on the idea of “the influencer.” The hope is that if a very well-known…

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Influence Marketing and Fundraising: Current Thinking

I just finished reading a book called Influence Marketing, authored by Danny Brown and Sam Fiorella. The book primarily is a marketing book. It talks about how the long-standing relationship…

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The 4 Challenges of Cause Marketing

Want to be Geoff Livingston‘s guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795…

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Should You Include Google+ in Online Fundraising Efforts?

Image by Sean MacEntee The short answer to the titular question is no, not yet. That is unless your network is part of the early adopter community in the social…