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83% of Americans Want Brands to Support Causes

Did you know that 83% of Americans say they wish brands would support causes, and 41% have bought a product because it was associated with a cause? Being generous is…

Photo by EgoAnt

Getting Started with Cause Marketing, Easy as 1-2-3

  I’m really exciting to be writing for Razoo. It’s a great organization with an ambitious blog that has at least two regular writers for whom I have a ton of…