Black Dog, Typewriter
08.14.2013 ,

5 Tips for Writing Website Copy That Connects

You’ve been taught that your website copy should speak to your website’s visitors. And if you’re using a web stats tool, like Google Analytics, you know where they live, what…

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Four Ears: Communications Theory & Your Fundraising Appeal

Today’s guest post is from Jason Konopinski. Check out his last post on IG on storytelling. Tom Ahern, in his book, How to Write Fundraising Materials That Raise More Money,…


4 Tips to Punch Up Your Writing

Not getting results? Perhaps your writing turns them away. Or more likely puts them to sleep. Punch up your copywriting to better activate stakeholders. What does “punch up” mean? Crisp…