ask people to become part of the story

5 Storytelling Tips For Better Online Fundraising

This is the limbic brain. It’s about 200 millions years old and is responsible for emotions. It’s the elephant mentioned in Switch. The limbic brain the source of value judgments and feelings (mostly…

Facebook Organic Reach

5 Innovative Ways to Increase Facebook Organic Reach

If you work in communications or marketing for a nonprofit, you probably don’t have an unlimited budget for Facebook Ads—if you have a budget at all. So, to be successful…

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Sharing Facebook Content That Your Fans Already Like

One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little known but powerful way to curate content is with Facebook Interests lists.…

Stacked paper cubes
05.07.2014 ,

Why You Should Recycle Facebook Content

Let’s face it, posting amazing content on Facebook EVERY DAY is next to impossible. You wear many hats, and Facebook’s newsfeed algorithm is as finicky as my cat. Everyone Hits…


Videos, Photos, Links and Text: Which Content Type is The Best?

No doubt you’ve asked this question at least once. You’ve read the studies and you’ve seen the infographics about what content type to post on Facebook. But you know that…

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9 Ways to Game Facebook’s News Feed Algorithm

Lately many Facebook marketers have seen a massive drop in reach on their Page updates. The truth is that the drop in reach for many Pages is a caused by…

12.25.2013 ,

5 Steps to Facebook Success in 2014

Over the past two months, Facebook has flipped your world upside down again. First, Facebook started putting the squeeze on reach for Page updates, clearly stating that “the best way…

10.23.2013 ,

Nine Words That Will Strengthen Your Nonprofit Messaging

In Content Marketing for Nonprofits, Kivi Leroux Miller mentions a language study by Jen Shang, a psychologist who studies philanthropic behavior uncovered nine agitators Americans use to define a good…

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09.04.2013 ,

The Science Behind Viral Content

If you want to create “viral content,” you should watch videos like this one which has almost 20,000 views. 🙂 The truth about this video–and most viral content–is that no one…

Black Dog, Typewriter
08.14.2013 ,

5 Tips for Writing Website Copy That Connects

You’ve been taught that your website copy should speak to your website’s visitors. And if you’re using a web stats tool, like Google Analytics, you know where they live, what…