Tents on the National Mall in DC (Photo by futureatlas.com)

How to Get People to Act

“If I look at the mass, I will never act. If I look at the one, I will.” – Mother Theresa I want to show you how you can encourage…

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Here's How Social Media Can Drive Your Fundraising

Editor’s Note: I’m happy to have Norman Reiss guest posting on our blog today. Norman helps nonprofits to succeed in ephilanthropy–the intersection between technology, communications and development. Currently Project Manager…

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4 Last Minute Fundraiser Tips

I sent a note to the more than 200 registered nonprofits and fundraisers participating in the national Twive and Receive giving day next Thursday. It’s impossible to coach 200 people…

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Four Ears: Communications Theory & Your Fundraising Appeal

Today’s guest post is from Jason Konopinski. Check out his last post on IG on storytelling. Tom Ahern, in his book, How to Write Fundraising Materials That Raise More Money,…

Photo by Guillaume Paumier

Why Integrated Marketing is Important for Nonprofits

Have you ever sat in a meeting, looked around the room, and seen the evidence of massive disconnect between departments or staff members at your nonprofit? Or just think what…

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Patriots, Komen Fumbles Offer Lessons for NPOs

  Last week was terrible for Komen for the Cure. It was even worse than the day my beloved New England Patriots had at the Superbowl! Whom you’re feeling more upset…

Photo by sskennel
01.31.2012 ,

Have Something to Say: Creating Stories for the Media

Alison Risso is the Communications Director at Razoo, and before that, she worked with National Geographic, Discovery Channel, TLC, and Animal Planet. Most recently, she worked with the national nonprofit…

GL-Galvanizing

Galvanize Your Core Before Beginning

Image by givikat Many people simply want to turn the lights on with their online fundraising campaign. But in a competitive giving environment, this represents a mistake and also leads…

Nicole54 by Ally Aubry
09.21.2011 ,

My Name Is Not Donor

My name is not donor, the mythical ghost in the machine you are targeting. You don’t know my name. Why? Because it’s some random field in your house file. A…