Photo by OZinOH
04.08.2013 ,

Using Social Media as an Educational Tool

Every week, I co-host a Google Hangout with Brian Vickery called #HecklersHangout. Last Thursday our special guest was Geoff Livingston, and one of the things we talked about was the…

Photo by Simon Dean Media
01.30.2013 ,

7 Ways to Involve Staff in Your Nonprofit's Social Media

Involving staff in your nonprofit’s social media strategy may be the extra boost you org needs to improve your its online presence. See, sometimes when an organization decides to become…

Photo by Joe Lanman
01.16.2013 ,

Your Most Powerful Social Media Tool for 2013

It’s amazing how fast something changes when you focus on the thing you want to change. Like losing weight, or playing a particular song on the piano. Amping up your…

Lisa Minakowski
10.17.2012 ,

Dear Cancer, You Don't Stand a Chance. Sincerely, Lisa

The cover photo across the top of her Facebook profile says, “I Believe” over a background of pink bricks. And in speaking to Lisa Minakowski on the phone, it’s evident…

Photo by Paulien Ossen
08.23.2012 , ,

6 Places Your Nonprofit Can Find Blog Ideas

Editor’s Note: Happy to have Ken Mueller on the blog again today! Read his past posts here. One of the most important things you can do online for your organization…

Photo by zoetnet

7 Ways To Use Print Ads To Increase Online Activity

Let’s imagine the following scenario. A local cause has, for years, run a quarter page black-and-white ad in a bunch of local publications. It’s been a fixture of the organization’s…

Photo by Monica's Dad

How To Create the Online/Offline Editorial Calendar

  The planning process for all of your publications—both online and offline ones—can be difficult, but trust me, it’s well worth it. (When I refer to online publications, I’m thinking…

Photo by skippyjon
07.30.2012 , ,

4 Guest Blogger Credentials

Inviting others to guest post on your blog can help improve the quality and quantity of content you offer your community. But asking the wrong person to guest post could…

Photo by ELEOTH
07.26.2012 ,

Why Guest Posts Can Be Good For Your Nonprofit Blog

In a recent blog post, one of our readers asked about guest posts on nonprofit blogs. Here was the question: To that, Gisele Navarro Mendez and I responded with an…

05.10.2012 ,

Six Favorite Social Event Promotions

I took this photo at an American Red Cross event. There are many great sources of advice for how to use social media to help marketing your event. As time…