04.11.2013 ,

Using Social Data to Create More Relevant Content

Below is part two of my interview with Casey Golden, CEO of SmallAct. The benefit of analyzing social data from your community (donors, volunteers, supporters) is the ability to create…

Photo by allyaubry

Four Ears: Communications Theory & Your Fundraising Appeal

Today’s guest post is from Jason Konopinski. Check out his last post on IG on storytelling. Tom Ahern, in his book, How to Write Fundraising Materials That Raise More Money,…