04.26.2017 ,

6 Tips for Getting More Facebook Shares

Photo by StartBloggingOnline.com Facebook’s newsfeed algorithm treats likes, comments and shares differently—giving shares the most weight, and likes the least. This makes sense when you think about the way you…

Five Things To Look For in Your Google Analytics

Recently we engaged in pretty detailed evaluations of a client’s Google Analytics over a six-month period. If you are a bit of a marketing geek like I am, jumping into…

Creating Smart Social Media Goals

Photo by waferboard In order to climb Mount Everest, you have to establish a series of intermediate goals that are specific and attainable. You can’t just wake up one day…

The Fine Art of Persuasion

Let’s face it. A lot of what you do as an NPO is about persuasion. You need to persuade people that your cause is important, for example. You need to…

03.14.2015 , ,

The Biggest Key to Social Media Success: Don’t Give Up

Oh, this era of instant gratification. It affects us in every aspect of our lives, whether it’s wanting to find the shortest line at the grocery store, how long it…

12.29.2014 ,

5 Ways to Get Your NPO’s Year Off to a Great Start

Photo by Thanasis At this time of year, most folks like to look back at the year just passing. What were the top ten most successful fundraising efforts? Who made…

What NPOs Can Learn from America’s Worst Charities

Photo by eLKayPics The Tampa Bay Times recently published the 2014 edition of “America’s Worst Charities.” The value of this resource to potential donors is obvious. If you know that…

10.16.2014 , ,

The Perils of Give-Away Items

Photo by Sebastiaan ter Burg, Creative Company Conference 2011 Your organization has decided to hit a few conventions and conferences later this year and into early next year. The plans…

10.09.2014 ,

5 Tips to Avoid Losing Your Online Donations

Photo by TaxCredits.net You have done everything right. Your campaign has been complimented by many people in your community. Your boss is happy, you’re happy, and traffic to your donations…

09.25.2014 , ,

Three Things To Consider When Optimizing Your Website

Photo by beegeye Whether we like it or not, the fact is that being found easily on search engines, especially Google, is still a very important part of the marketing…