4915677457_f11c4c9e07_z

Five Things To Look For in Your Google Analytics

Recently we engaged in pretty detailed evaluations of a client’s Google Analytics over a six-month period. If you are a bit of a marketing geek like I am, jumping into…

6783298985_73b566a57e_z

Creating Smart Social Media Goals

Photo by waferboard In order to climb Mount Everest, you have to establish a series of intermediate goals that are specific and attainable. You can’t just wake up one day…

5063440508_2bab9870d9_z

The Fine Art of Persuasion

Let’s face it. A lot of what you do as an NPO is about persuasion. You need to persuade people that your cause is important, for example. You need to…

6085960572_6a21a53a2b_z
03.14.2015 , ,

The Biggest Key to Social Media Success: Don’t Give Up

Oh, this era of instant gratification. It affects us in every aspect of our lives, whether it’s wanting to find the shortest line at the grocery store, how long it…

12.29.2014 ,

5 Ways to Get Your NPO’s Year Off to a Great Start

Photo by Thanasis At this time of year, most folks like to look back at the year just passing. What were the top ten most successful fundraising efforts? Who made…

What NPOs Can Learn from America’s Worst Charities

Photo by eLKayPics The Tampa Bay Times recently published the 2014 edition of “America’s Worst Charities.” The value of this resource to potential donors is obvious. If you know that…

10.16.2014 , ,

The Perils of Give-Away Items

Photo by Sebastiaan ter Burg, Creative Company Conference 2011 Your organization has decided to hit a few conventions and conferences later this year and into early next year. The plans…

7408506410_715acb5f6f_z
10.09.2014 ,

5 Tips to Avoid Losing Your Online Donations

Photo by TaxCredits.net You have done everything right. Your campaign has been complimented by many people in your community. Your boss is happy, you’re happy, and traffic to your donations…

541905552_232e5a7153_z
09.25.2014 , ,

Three Things To Consider When Optimizing Your Website

Photo by beegeye Whether we like it or not, the fact is that being found easily on search engines, especially Google, is still a very important part of the marketing…

3380860520_1b0dca5ab0_b
09.18.2014 ,

Supporting a Cause Does Not Mean You’re An Expert For Every Case

Photo by Pete Prodoehl In recent weeks, there have been a lot of high publicity stories that have drawn attention to very sensitive, hot button issues. First, there was the…