How to Make Your Facebook Posts Feel More Human

Facebook wants brands to be more like people—at least in the way they post updates to Facebook. Changes to the Newsfeed over the past year have focused on reducing clickbait…

09.11.2014 ,

Don’t Use Social Media Just Because You Think You Should

Photo by Jason Howie On September 3, 2014, the latest CMO survey was published. The first slide got a lot of buzz in the social media world because, not to…

Facebook Organic Reach
09.10.2014 ,

9 New Facebook Rules for Nonprofits

The world of Facebook marketing has drastically changed over the past year. With all these changes in mind, here are 9 new Facebook rules for nonprofits: 1. Focus on Your…

Social Media ROI Buy-In
09.03.2014 ,

5 Simple Steps for Getting Social Media Buy-in From Your Board

Are your board members still doubting social media? Do they fail to “get it”, even though you’ve built a thriving community on Twitter, Instagram and Facebook? Remember, board members are just…


7 Visual Content Tools to Make You Look Like Picasso

If you manage social media for a nonprofit, you realize that creating visual content is becoming a bigger part of your job. You’re creating more visual content than ever before,…


How to Define Whether a Social Media Campaign Works

“Is it working?” This on the surface seems like such a simple question to answer. It’s yes or no, right? As an NPO, if you begin the implementation of a…


Avoiding the Temptation of Newsjacking

Few things in today’s business world are more frustrating than investing a lot of time in developing and promoting content only to hear crickets in response. You try to follow…


How to Tell If Your Friend’s Email Has Been Hacked

Malicious hackers are becoming more and more sophisticated. Here’s a short video to help you recognize if your friend has been hacked, and if you are getting phished.

08.04.2014 ,

The Downside of Going Viral

Whether we like to admit it or not, when we post anything to the online world, whether it is a blog post, a picture, or a video, we have this…

Facebook Organic Reach

5 Innovative Ways to Increase Facebook Organic Reach

If you work in communications or marketing for a nonprofit, you probably don’t have an unlimited budget for Facebook Ads—if you have a budget at all. So, to be successful…