This is What Nonprofits Need More Than a Facebook “Donate” Button

So Facebook announced a new feature allowing Facebook users a frictionless way to donate to their favorite nonprofit. A few nonprofits currently have the feature on their Facebook Pages, and…

Three Golden Lessons in Holiday Giving

A decade-old holiday tradition continued this year in Morris, Illinois when an anonymous donor dropped three gold coins into a Salvation Army red kettle. These aren’t just any coins. They’re…

11.27.2013

8 Last-Minute Facebook Tactics For #GivingTuesday

In a few days – right after #BlackFriday and CyberMoney, the internet will be buzzing with #GivingTuesday. Even the White House is talking about it!  And if you’re one of…

10 Razoo Fundraisers You Can Support on #GivingTuesday

Initially, Thanksgiving was created by Abraham Lincoln to create just a glimmer of light and hope during the Civil War. Since then, Thanksgiving has become the start of shopping season…

How Habitat for Humanity Used Storytelling To Exceed Their Giving Day Goals

Human beings have been sharing stories for thousands of years. In fact, there are cave paintings in France that are 30,000 years old! We are hard-wired for storytelling, which is why storytelling in…

Razoo Launches #GivingTuesday Competition For $100,000

GivingTuesday is on December 3, 2013 – 5 days after Thanksgiving, and 4 days after Black Friday. Blackbaud and Razoo saw a 50% increase on #GivingTuesday in 2012 over the…

Retaining Donors with Pavlovian Conditioning

Rewarding your donors is key to increasing retention rates, as I demonstrate in this video with Freddy: Freddy will repeat behavior that gets him a reward. So will your donors.…

The Most Important Question to Ask a New Donor

  When someone donates to your cause for the first time, there is a critical piece of information they have that you need. This information is so important because it…

5 "Money Moments" Missing From Your Fundraising Strategy

Many, if not most, nonprofits think that there’s only one moment that matters in their fundraising: the donation. But to your supporters, a donation is just a single gesture among…

Six Fundraising Tools that Leverage the Power of Facebook

Did you know that Facebook recommends a few fundraising applications that empower users to make fundraising social and frictionless? What’s great about these applications is that they leverage the power of…