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Creating Smart Social Media Goals

Photo by waferboard In order to climb Mount Everest, you have to establish a series of intermediate goals that are specific and attainable. You can’t just wake up one day…

PANCAKES
10.08.2014

Making Pancakes and Storytelling

My son’s soccer coach came up with a play that finally connected with the kids. He called the “pancake.” One player kicks the ball from the corner to another player…

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How to Define Whether a Social Media Campaign Works

“Is it working?” This on the surface seems like such a simple question to answer. It’s yes or no, right? As an NPO, if you begin the implementation of a…

retaining online donors
07.02.2014

A Simple Tactic for Keeping New Donors Engaged

Retention rates for nonprofits seem to be plummeting. In 2004, the average retention rate for new donors was 33%. Now it’s 27%! This is because of two trends: More competition…

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Five Mind Shifts That Boost Social Sharing

Technology has blessed your community with more sharing power than ever before. The ability to retweet, like, and pin with increased ease is what helped launch the slactivist movement. But even though…

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03.26.2014

Cracking the Crowdfunding Code [INFOGRAPHIC]

The team at craigconnects created a beautiful infographic to celebrate the third anniversary of their founding. It’s called Cracking the Crowdfunding Code, and it highlights the effectiveness of crowdfunding. Crowdfunding…

you did it
01.30.2014

YOU did it!

Your supports give you their time and money because they want to change the world. And for most of them, it’s personal. They see themselves as an equal participant in creating…

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Watch How These Fish Geeks Use Facebook for Science

Oregon State University ichthyologist Brian Sidlauskas and his fellow science peers (who are also his Facebook friends) documented more than 5,000 fish in under 24 hours using Facebook. Before you…

Using Social Media and Traditional Media For Your Cause

These days, when causes think about promoting themselves, they think about newer marketing tactics like Facebook or Twitter. It seems like many people think that engaging in these “newer” types…

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Is your fundraising plan missing this critical element?

So it’s 2014 and you’re excited to get cracking with new fundraising tools and new training. But tools and training can’t replace the plan, and you know that. So you put…