What NPOs Can Learn from America’s Worst Charities

Photo by eLKayPics The Tampa Bay Times recently published the 2014 edition of “America’s Worst Charities.” The value of this resource to potential donors is obvious. If you know that…

4 Quick Tips for Better Email Subject Lines

4 Quick Tips for Better Email Subject Lines

Like you, your supporters receive tons of e-mails every day. And like you, they’re very good at filtering out messages. One of the best ways to grab the attention of…

Ice-Bucket-Challenge

3 Big Fundraising Lessons from #IceBucketChallenge

No doubt you’ve heard of the Ice Bucket Challenge, the viral fundraiser that’s raised over $22 million in 30 days. This is a 12X increase over the previous period last year!…

ask people to become part of the story

5 Storytelling Tips For Better Online Fundraising

This is the limbic brain. It’s about 200 millions years old and is responsible for emotions. It’s the elephant mentioned in Switch. The limbic brain the source of value judgments and feelings (mostly…

Photo via Cory Doctorow on  Flickr

Is Your Nonprofit Ready to Take Donations in Bitcoin?

A week ago I didn’t know a lot about Bitcoin. I knew it was some kind of virtual currency. I also knew that Bitcoin was the subject of both good…

sponsor a child

Five “must haves” for every donation page

Are you leaving out the “must haves” on your donation pages? If so, you could be leaving money on the table. And by money, I mean donations. Why your conversion rates…

4333141168_c010147513_o

5 Lessons From the Go Red for Women Campaign

This past Friday (February 7) marked National Wear Red Day. The day is designated by the Go Red For Women organization, which this year is celebrating its tenth anniversary. I…

Email-Drip-Campaign

How To Create Email Drip Campaigns For Your Nonprofit

If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome…

Fundraising 101 From Captain Obvious

What I’m about to tell you in this post, my most dearly held fundraising gems, will probably not be new to you at all. So why mention the obvious? Because…

Photo via Kellyhogaboom on Flickr

What Nonprofits Can Learn From Halloween’s Top Costumes

Halloween costumes are a $28 million industry. Even if you haven’t bought yours yet, I bet you’re weighing your options. (After the Red Sox’s big win over the Detroit Tigers…