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Five Things To Look For in Your Google Analytics

Recently we engaged in pretty detailed evaluations of a client’s Google Analytics over a six-month period. If you are a bit of a marketing geek like I am, jumping into…

Photo by Lachlan

Don't Blame the Tool

Imagine for a moment you are walking through a building that is being renovated. As you walk by, you see a carpenter who is working on a railing for a…

Photo by Coletivo Mambembe

Think the number of Twitter followers matters? Think again.

If you have been given the green light to start a Twitter account for your organization, it’s probable you are tracking your success based on how many followers you have.…

Nonprofit Marketing and Technology Research Revealed

Nonprofit Marketing and Tech Research Released

I can’t be the only one who looks forward to the release of good marketing and technology research. If I am, indulge me and play along. For several years, Convio…

Grapefruit with segments

Build Donor Loyalty with Email List Segmentation

A child pays attention when you mention cookies or a piece of fruit. In a similar way, segmentation is based on the idea that a message is most effective when…

Live Blog from Social Media for Nonprofits Conference

Today’s Social Media for Nonprofits conference in Washington, DC featured a stellar list of speakers and local voices. The purpose of the conference was practical tips, tools and approaches to…

Doctor with stethoscope fixing laptop

A Simple Way to Track Your Social Fundraiser Mentions

Your strategy around social fundraising campaigns needs to have an easy way to track mentions about the campaign. These would include blog posts, Flickr photos, YouTube videos, Tweets, Facebook updates,…