Creating Smart Social Media Goals

Photo by waferboard In order to climb Mount Everest, you have to establish a series of intermediate goals that are specific and attainable. You can’t just wake up one day…

10.23.2014 ,

Are You Sure People Know About Your Cause?

Photo by mimitalks When a company creates a new product or even updates an existing product, they are sure they are going to make a huge impact on the entire…

09.25.2014 , ,

Three Things To Consider When Optimizing Your Website

Photo by beegeye Whether we like it or not, the fact is that being found easily on search engines, especially Google, is still a very important part of the marketing…

How to Define Whether a Social Media Campaign Works

“Is it working?” This on the surface seems like such a simple question to answer. It’s yes or no, right? As an NPO, if you begin the implementation of a…

06.12.2014 ,

Answering the Call (The Right Way)

Photo in Creative Commons Many people in the world of causes and NPOs say that they got started because they felt they had a calling. That is not the kind…

Five Ways to Avoid the Facebook Freak-Out

Photo via Creative Commons There has been a LOT of talk over the last week or so regarding changes that Facebook is rolling out. In case you missed the hubaballoo,…

Is the Water to Wine Miracle Machine a GOOD Hoax?

Is it okay to trick people when it helps a great cause? That’s what people are debating after the nonprofit Wine to Water, global PR agency MSLGROUP, and two wine…

Don't Blame the Tool

Imagine for a moment you are walking through a building that is being renovated. As you walk by, you see a carpenter who is working on a railing for a…

08.05.2013 ,

Time to Begin Planning for 2014

I know. This blog title may make you think to yourself, “She has GOT to be kidding.” But consider this. The holiday season is just three months away. In fact,…

Eight Ways You Can Inspire People To Talk About You

A lot of marketers lately are really emphasizing the value of inspiring other people to talk about your organization. Jay Baer, in his book Youtility, talks about this as a…