Lessons From the 50 Worst Charities in America

The other day a friend of mine on Facebook posted an article that caught my eye. The article was titled “America’s Worst Charities.” Since we are approaching the holidays, a…

Why Reason Alone Doesn’t Work in Fundraising

You want people to join your email list, donate to your organization, or take some other kind of specific action to support your nonprofit. But no matter how much you explain…

Eight Ways You Can Inspire People To Talk About You

A lot of marketers lately are really emphasizing the value of inspiring other people to talk about your organization. Jay Baer, in his book Youtility, talks about this as a…

Four Ways You Can Help Oklahoma Tornado Victims

Obviously we are all still reeling after a massive tornado tore apart Moore Oklahoma. Parents lost their children, children lost friends, neighbors lost neighbors. And many people are still missing!…

Why You Should Support @HardlyNormal's At Home Campaign

I remember one of the first times I encountered a homeless person. They shook a little cup full of change as I walked by. I wanted to give some change…

The Need Lasts Longer Than the Attention

Every year, starting right around Halloween, we get bombarded with messages about hunger and the homeless. The temperatures are getting cooler, the days are getting longer, and I think people…

Personalizing Communications: Dear . . . Whoever

We live in an age of no online privacy and oversharing, would you agree? We make it easy for marketers to get to know us, our likes, our dislikes, our…

Marking MS Awareness Month

There are so many awareness days, and sometimes it feels overwhelming. In any given week you can have a ladybug awareness day, a cancer awareness day, a snowflake awareness day,…

Have A Heart to Help Fight Eating Disorders

February is all about causes related to heart health. Last Thursday was CHD (Congenital Heart Disease) awareness day, a time to note that many infants die of heart defects simply…

The International Holiday Calendar: Who's Working When?

You’ve probably spent January dealing with the last of the decorations, cleaning house, planning ahead, crafting your editorial calendar, and doing other such organizational things. But before you launch into…