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The Fine Art of Persuasion

Let’s face it. A lot of what you do as an NPO is about persuasion. You need to persuade people that your cause is important, for example. You need to…

What NPOs Can Learn from America’s Worst Charities

Photo by eLKayPics The Tampa Bay Times recently published the 2014 edition of “America’s Worst Charities.” The value of this resource to potential donors is obvious. If you know that…

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08.26.2014

10 Fundraising Ideas (And How to Use Them)

Picking a fundraiser is hard. There are so many ideas! But some are better than others in rallying support for your cause. Here’s a list of 10 fundraising ideas, and…

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Avoiding the Temptation of Newsjacking

Few things in today’s business world are more frustrating than investing a lot of time in developing and promoting content only to hear crickets in response. You try to follow…

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How to Best Reach Today’s High School Graduates

Believe it or not, people who were born in 1996 just graduated from high school. I know, it makes me feel old, too. It might seem like right now it…

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What the heck is a Donor Advised Fund and why should I care?

If you’re like most nonprofits, you’ve probably never heard of a DAF (donor advised fund). But you do know how the Internet has changed everything about how people give money…

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A Sweet Idea for After Valentine’s Day

A lot of NPOs use Valentine’s Day as an opportunity for a fundraising campaign. I think back fondly on listening to NPR ask for donations with the reward being a…

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5 Lessons From the Go Red for Women Campaign

This past Friday (February 7) marked National Wear Red Day. The day is designated by the Go Red For Women organization, which this year is celebrating its tenth anniversary. I…

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A Lesson from charity:water on How To Close the Loop

Predominantly, it’s probably safe to say, most cause organizations concentrate on how to get people to donate to their cause. When fundraising events are going on, there is a single…

10 Razoo Fundraisers You Can Support on #GivingTuesday

Initially, Thanksgiving was created by Abraham Lincoln to create just a glimmer of light and hope during the Civil War. Since then, Thanksgiving has become the start of shopping season…