Five Things To Look For in Your Google Analytics

Recently we engaged in pretty detailed evaluations of a client’s Google Analytics over a six-month period. If you are a bit of a marketing geek like I am, jumping into…

The Fine Art of Persuasion

Let’s face it. A lot of what you do as an NPO is about persuasion. You need to persuade people that your cause is important, for example. You need to…

03.14.2015 , ,

The Biggest Key to Social Media Success: Don’t Give Up

Oh, this era of instant gratification. It affects us in every aspect of our lives, whether it’s wanting to find the shortest line at the grocery store, how long it…

My 10 Best Cause Marketing Posts on Inspiring Generosity

This month marks my third anniversary writing for the Razoo Foundation. After writing for my own blog, Selfish Giving, I’ve written for no other blog more than Razoo’s Inspiring Generosity.…

01.13.2015

Getting Started with Fundraising with Businesses

It seems like everyone is raising money for a favorite cause these days. And while everyone asks their friends, family, and colleagues to support them, don’t forget to ask your…

01.06.2015

5 Reasons You Should Rethink Your Charity Walk Plans

I bet like me you’re already looking forward to the summer months. And if you’re a fundraiser, that can only mean one thing: summer events. I bet you’re already thinking…

My Three All-Time Favorite Cause Marketing Promotions

This time of year I’m busy writing my Top 10 Cause Marketing Promotions of 2014, which will be live on my blog next week. Putting it all together is a…

12.29.2014 ,

5 Ways to Get Your NPO’s Year Off to a Great Start

Photo by Thanasis At this time of year, most folks like to look back at the year just passing. What were the top ten most successful fundraising efforts? Who made…

12.23.2014

The Hot Holiday Fundraiser This Season? Hashtags.

I track a lot of holiday campaigns on Pinterest. I have boards for Halloween, Valentine’s Day, Veterans Day, and most of the other major holidays that have a cause component…

What NPOs Can Learn from America’s Worst Charities

Photo by eLKayPics The Tampa Bay Times recently published the 2014 edition of “America’s Worst Charities.” The value of this resource to potential donors is obvious. If you know that…