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4 Giving Strategies You Should Pitch to Your Boss

It may seem like every company does something to support nonprofits, but there are still many hold outs. Is your company one of them? Here’s the good news. Companies are…

USACE Donates Office Furniture to Nonprofit (Photo by USACE Europe District)

3 Corporate Giving Strategies Every Nonprofit Should Use

I just finished my third book, Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits. It will be out this fall. I love writing books because I learn so…

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Halopreneurs Do Good with Business Resources

This week I’ve been writing about a new type of fundraiser I call Halopreneurs. Halopreneurs are small time operators that leverage a business platform–usually temporarily–to raise money for good causes.…

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Eight Ways You Can Inspire People To Talk About You

A lot of marketers lately are really emphasizing the value of inspiring other people to talk about your organization. Jay Baer, in his book Youtility, talks about this as a…

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Influence Marketing and Fundraising: Why Doesn't It Work?

Last week we talked about how a lot of companies and organizations approach social media based on the idea of “the influencer.” The hope is that if a very well-known…

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Influence Marketing and Fundraising: Current Thinking

I just finished reading a book called Influence Marketing, authored by Danny Brown and Sam Fiorella. The book primarily is a marketing book. It talks about how the long-standing relationship…

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3 Summer Holidays to Focus on for Fundraising

  Earlier this year, two professors released a study showing that companies donate more around big events such as the Superbowl or the Olympics. This probably isn’t groundbreaking news for…

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How I Learned to Give a Puck About Sports Team Fundraisers

We all know that professional sports teams are businesses. But we really don’t treat them like one, do we? We think of them more as celebrities that come to our…

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3 Businesses Seizing the Day and Giving to Nonprofits

We’ve all heard the Latin expression “carpe diem” which means, “seize the day.” But in fundraising with businesses a new expression is taking hold: “da die,” which is Latin for…

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4 Gift Ideas for the Mom Who Puts Others First

Have you picked up that mother’s day gift yet? Me neither. But what do you give the woman that’s gotten the best gift of all: YOU! Easy. You buy her…