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Creating Smart Social Media Goals

Photo by waferboard In order to climb Mount Everest, you have to establish a series of intermediate goals that are specific and attainable. You can’t just wake up one day…

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My Three All-Time Favorite Cause Marketing Promotions

This time of year I’m busy writing my Top 10 Cause Marketing Promotions of 2014, which will be live on my blog next week. Putting it all together is a…

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10.14.2014

How Has a Business Inspired You to Give?

Inspiration to give and support good causes is all around us, including in the businesses we visit. For Chris Padgett, it was after the Boston Marathon Bombing in 2013. He was at a…

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06.24.2014

Business Partners are Like Cars, Stick with the One You Have

The loan on my car is up this summer. I was thinking of buying a new car, but my wife has convinced me to keep the one I have. Why…

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5 New Cause Marketing Ideas for Nonprofits

Next week, I’m attending the annual Cause Marketing Forum Conference in Chicago. I’m giving several presentations. One is called 30 New Ideas in 60 Minutes. According to the session description,…

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Fair Trade Has Never Been Better for Worldstock.com

“What in the world is Worldstock?” That’s what I asked when a friend recently mentioned an online fair trade program that has returned $100 million to artisans around the world.…

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Can Selfies Actually Be Useful?

In order to try to offer information here that is useful for you, I often visit the website of The Nonprofit Times. They tend to have very good articles over…

A New Guide for Surviving the Crazy World of Nonprofits

Jennifer Maher knows how crazy nonprofits are. She’s been working for and with them for twenty years, and she knows all about “managing the crazy.” That’s the goal behind her…

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Finally, A "Pinktober" Fundraiser That’s Growing On Me

I’m already missing the summer months. I’m an avid gardener and I had a wonderful flower garden this year. You know when everything clicks? That was me this past summer.…

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One Year After Sandy, Displaced Still Need Our Help

A year after Hurricane Sandy, millions of people are still trying to put their lives back together. Outwardly, the affected communities have done a tremendous job rebuilding. Some neighborhoods look…