05.13.2014 ,

KIND Advice for Bra Maker: Support Matters

KIND Healthy Snacks is more than a business. The company seeks to inspire and to celebrate kind acts. In addition to making delicious snack bars that are good for you and…

Mark Horvath is a one-man wonder to the homeless community. Photo courtesy of InvisiblePeople.tv.

4 Nonprofits that are Impact Superstars!

One of the things I love about writing for the Razoo Foundation is how it’s opened my eyes to all the different types of nonprofits all over the world. It’s…


Need a Last Minute Tax Deduction? Donate Your Kids.

Got you, didn’t I? Well, April Fools! It was just two weeks ago that we were debating the wine to water hoax and whether it was okay to prank people…


Is the Water to Wine Miracle Machine a GOOD Hoax?

Is it okay to trick people when it helps a great cause? That’s what people are debating after the nonprofit Wine to Water, global PR agency MSLGROUP, and two wine…


For Arts Groups Cause Marketing Happens Once in Blue Moon

Most arts organizations are pessimistic about their chances with cause marketing. They think, “Cause marketing only works when you help starving kids, abused women or neglected puppies and kitties.” I…

04.11.2013 ,

Using Social Data to Create More Relevant Content

Below is part two of my interview with Casey Golden, CEO of SmallAct. The benefit of analyzing social data from your community (donors, volunteers, supporters) is the ability to create…

Photo by EEPaul

4 Ways to Use a QR Code to Raise Money

Scanning QR Codes with a mobile device is one of the most popular ways to donate money. I’m on a mission to discover all the different ways you can scan-to-give.…

06.20.2012 ,

Ellie Fund's 4 Strategies to Win Twive & Receive

Last week Razoo conducted a national fundraising campaign where 162 nonprofits competed to win a share of $30,000 in prize money. The Ellie Fund (based in the home of the…


Arctic Home and Breast Cancer "Debate" at #CMF12

The following is a live blog from today’s Cause Marketing Forum. Coke, the World Wildlife Federation, and the Arctic Home Campaign Coke has developed a culture for innovative improvement, and…

Nonprofit Marketing and Technology Research Revealed

Nonprofit Marketing and Tech Research Released

I can’t be the only one who looks forward to the release of good marketing and technology research. If I am, indulge me and play along. For several years, Convio…