Five Creative Dog Shelter Pinterest Boards

If you use Pinterest to engage your community, you probably already know what makes it so powerful for nonprofit marketers: It’s one of the fastest growing social networks ever. Close…


Should Your Nonprofit be a .ORG or a .NGO?

If you have a.ORG domain you’re in good company. It’s the third largest domain on the web. But very soon nonprofits will have to weigh the benefits of using a…

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Fair Trade Has Never Been Better for

“What in the world is Worldstock?” That’s what I asked when a friend recently mentioned an online fair trade program that has returned $100 million to artisans around the world.…


A Sweet Idea for After Valentine’s Day

A lot of NPOs use Valentine’s Day as an opportunity for a fundraising campaign. I think back fondly on listening to NPR ask for donations with the reward being a…


Ambush Marketing: An Olympic Tradition Nonprofits Should Adopt

I love ambush marketing almost as much as I love cause marketing. Ambush marketing is when you take a free ride on someone else’s coattails. It’s happening right now during…


5 Lessons From the Go Red for Women Campaign

This past Friday (February 7) marked National Wear Red Day. The day is designated by the Go Red For Women organization, which this year is celebrating its tenth anniversary. I…


How To Use HubSpot’s Blog Topic Generator (Video Tutorial)

If you’re like most bloggers, you occasionally run into the “blogging wall”. After a string of engaging and useful blog posts (as judged by your community), you’ve finally run dry.…

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Rate the Cause Ads from Super Bowl XLVIII

You Could Win My New Book! Did you watch the game Sunday night? I’ve seen better matchups, but I wasn’t really watching the game anyway. I was watching the commercials,…

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Black History Month: Reclaim the Dream

As I was strolling through articles doing some research, I came upon an article about why Black History Month should be used to sing the praises of unsung heroes. One…

you did it

YOU did it!

Your supports give you their time and money because they want to change the world. And for most of them, it’s personal. They see themselves as an equal participant in creating…