Getting Started with Pinterest Analytics [VIDEO TUTORIAL]

Pinterest recently upgraded their analytics for business accounts. You can discover your most popular pins, repins, and boards. You can also learn about the people engaging with your pins. In addition to basic demographics,…

trick or treat

Halloween is a GOOD Night to Support Your Favorite Cause

Halloween is a multi-billion dollar industry—second only to Christmas in consumer spending. But for fundraisers and do-gooders, Halloween is number one. Here’s why Halloween is a fundraiser’s dream and how…

10.23.2014 ,

Are You Sure People Know About Your Cause?

Photo by mimitalks When a company creates a new product or even updates an existing product, they are sure they are going to make a huge impact on the entire…


Why Charity Water Doesn’t Have a “Donate Now” Button

Whenever I do training about improving websites for better fundraising, someone usually asks about the best location for a “Donate Now” button. It’s as if adding a “Donate Now” button…

"Despicable Me" Cake by Madalina Bakery

How to Use Special Occasions for Fundraising

Photo by Mandalina Bakery Today’s my birthday! Actually, that’s not true. It was last month, but it still feels fresh. Feel free to still send me a gift! A special…

10.16.2014 , ,

The Perils of Give-Away Items

Photo by Sebastiaan ter Burg, Creative Company Conference 2011 Your organization has decided to hit a few conventions and conferences later this year and into early next year. The plans…


3 Reasons to Fall In Love With The Facebook Pages Manager App

If you manage a Facebook Page (or several pages) for your nonprofit, you’ve probably heard about Facebook’s Pages Manager app (iOS and Android). This app allows you to post content…


How Has a Business Inspired You to Give?

Inspiration to give and support good causes is all around us, including in the businesses we visit. For Chris Padgett, it was after the Boston Marathon Bombing in 2013. He was at a…

10.09.2014 ,

5 Tips to Avoid Losing Your Online Donations

Photo by You have done everything right. Your campaign has been complimented by many people in your community. Your boss is happy, you’re happy, and traffic to your donations…


Making Pancakes and Storytelling

My son’s soccer coach came up with a play that finally connected with the kids. He called the “pancake.” One player kicks the ball from the corner to another player…