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06.03.2014

3 Takeaways from the Cause Marketing Forum Conference

I’m not big fan of conferences. I like to say that conferences are for people who don’t read. And I read a lot! I follow a lot of key people…

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05.29.2014 ,

Do Hashtags Really Do Any Good?

What do you think of when you think of the hashtag? If you’re like me, maybe the first image that jumps into your head is a paragraph worth of hashtags…

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05.28.2014 ,

Three No-Brainer Twitter Strategies for Every Nonprofit

Twitter followers will be more likely to retweet your content if they like, know and trust you. But what does one do to develop a strong network on Twitter? Here…

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05.27.2014

Three Reasons Why Your Nonprofit Should Focus on Millennials

When it comes to raising money, everyone talks about Baby Boomers – and with good reason. This generation born between 1946 and 1964 has amassed trillions of dollars in wealth.…

05.21.2014

Visual Storytelling and Social Engagement [Infographic]

People love pictures and videos. Especially when they tell a good story. A great story invites people to take action. It invites them to sign a petition, make a donation,…

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05.20.2014

5 New Cause Marketing Ideas for Nonprofits

Next week, I’m attending the annual Cause Marketing Forum Conference in Chicago. I’m giving several presentations. One is called 30 New Ideas in 60 Minutes. According to the session description,…

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3 Important Tips When Reaching Out to Influencers

Photo via Creative Commons This week some friends were passing a long a video that Gary Vaynerchuk, social media guru, author, and founder of The Wine Library, had posted to…

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05.14.2014

How UNICEF Grows Their Email List With Facebook Apps

Do you want more email subscribers? Email converts new customers more effectively than any other digital medium. The key is having the right people on your list—the ones who want to…

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05.13.2014

KIND Advice for Bra Maker: Support Matters

KIND Healthy Snacks is more than a business. The company seeks to inspire and to celebrate kind acts. In addition to making delicious snack bars that are good for you and…

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The Powerful Social Media Campaign Behind #BringBackOurGirls

On April 15, 2014, 230 girls were kidnapped from the Chibok Government Secondary School. That’s 230 girls who were trying to learn. That’s 2014 AD, mind you, not BC. It…