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08.12.2014

To Succeed, Nonprofits Need to Adjust Their Aim

Nonprofits and gun makers are very different, but not when it comes to marketing. I learned that by watching the evolution of Smith & Wesson, a gun manufacturer based here in…

ask people to become part of the story

5 Storytelling Tips For Better Online Fundraising

This is the limbic brain. It’s about 200 millions years old and is responsible for emotions. It’s the elephant mentioned in Switch. The limbic brain the source of value judgments and feelings (mostly…

Photo via Michelle W on Flickr
08.05.2014

What Nonprofits Can Learn from Great Bookstores

There’s isn’t a more endangered business than independent bookstores. Margins are low and competition from Amazon—never mind everyone else—is fierce. Still, some bookstores are doing more than just surviving. They’re…

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08.04.2014 ,

The Downside of Going Viral

Whether we like to admit it or not, when we post anything to the online world, whether it is a blog post, a picture, or a video, we have this…

Facebook Organic Reach
07.30.2014

5 Innovative Ways to Increase Facebook Organic Reach

If you work in communications or marketing for a nonprofit, you probably don’t have an unlimited budget for Facebook Ads—if you have a budget at all. So, to be successful…

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07.29.2014

Paddle Boarder Stands Up for Kids

Chris Carragher of Portsmouth, New Hampshire is a proud big brother for his local chapter of Big Brothers Big Sisters. He’s also an avid paddle boarder. Last year he decided to combine…

Photo courtesy of Public, Inc.
07.22.2014

3 Ways to Raise More Money at the Register

Phillip Haid, founder and CEO of Toronto-based Public Inc., knows how to run a successful pinup program. He’s raised millions working with Canadian companies like Winners and HomeSense, and nonprofits like the Sunshine Foundation. I asked Phillip…

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07.17.2014 ,

Four Skills You Should Hire For Now

Hiring these days can be an overwhelming experience. The variance and amount of work that needs to be done within a business, whether for-profit or an NPO, can make it…

broadcast tower illustration
07.16.2014

Get More from Facebook Boosted Posts with B-O-O-S-T

Boosted Posts are a type of Facebook Ad that increases reach for your Facebook Page updates. You are free to Boost any update you choose. But you’ll spend your ad budget more wisely…

Photo via Dean Shareski on Flickr
07.15.2014

4 Things Fundraisers Should Do This Summer

Last year around this time I wrote a post on a summer reading list for fundraisers. It’s still a great list of books so you should check it out! But…