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03.26.2014

Cracking the Crowdfunding Code [INFOGRAPHIC]

The team at craigconnects created a beautiful infographic to celebrate the third anniversary of their founding. It’s called Cracking the Crowdfunding Code, and it highlights the effectiveness of crowdfunding. Crowdfunding…

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03.25.2014

Office Pools for Good

Have you broken a bracket yet? Most of you know what I’m talking about because March Madness – the annual NCAA college basketball tournament – is in full swing. Last…

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03.19.2014

3 Quick Facebook Page Tweaks to Increase Reach

Most of what you read about creating more reach for your Facebook Page either has to do with Facebook Ads or optimizing content. But don’t forget about these three settings…

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Is the Water to Wine Miracle Machine a GOOD Hoax?

Is it okay to trick people when it helps a great cause? That’s what people are debating after the nonprofit Wine to Water, global PR agency MSLGROUP, and two wine…

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03.13.2014

Videos, Photos, Links and Text – Which Content Type is The Best?

No doubt you’ve asked this question at least once. You’ve read the studies and you’ve seen the infographs about what content type to post on Facebook. But you know that…

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Social Good is on the Agenda at SXSW

I haven’t been to SXSW - the film, interactive, and music festivals and conferences that take place every spring in Austin, Texas – but I’ve always admired the conference for all…

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SMAC! and Selfies: A Battle Against Cancer

Back in November of last year, I mentioned SMAC! Sock Monkeys Against Cancer as a wonderful organization to support. At the time, SMAC! had gotten its funding and Nomo and…

5 Things Nonprofits Should Do Online

About three times a week, I leaf through my entire Twitter feed to see what is going on in the great wide world. In doing so, I come across a…

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03.05.2014

It’s not about Social Media

If you’re like most nonprofit marketers, you find social media platforms technically confusing. Especially sites like Facebook. You also probably find them very boring because very few people actually have something interesting…

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For Arts Groups Cause Marketing Happens Once in Blue Moon

Most arts organizations are pessimistic about their chances with cause marketing. They think, “Cause marketing only works when you help starving kids, abused women or neglected puppies and kitties.” I…