09.18.2014 ,

Supporting a Cause Does Not Mean You’re An Expert For Every Case

In recent weeks, there have been a lot of high publicity stories that have drawn attention to very sensitive, hot button issues. First, there was the suicide of Robin Williams,…


How to Make Your Facebook Posts Feel More Human

Facebook wants brands to be more like people – at least in the way they post updates to Facebook. Changes to the News Feed over the past year have focused…

Photo Via Chris Isherwood on Flickr

4 Ways Small Nonprofits Can Use Mobile to Slay a Giant

Smartphones are good for brick-and-mortar businesses. This surprised everyone, including me, because as mobile grew businesses trembled at the prospect of smartphone carrying customers showrooming their stores for better selection and prices online. But just the…

09.11.2014 ,

Don’t use social media just because you think you should

On September 3, 2014, the latest CMO survey was published. The first slide got a lot of buzz in the social media world because, not to be too blunt, but…

Facebook Organic Reach
09.10.2014 ,

9 New Facebook Rules for Nonprofits

The world of Facebook marketing has drastically changed over the past year. With all these changes in mind, here are 9 new Facebook rules for nonprofits: 1. Focus on Your…

Photo via Kristie Wells on Flickr

7 Things You Should Know About Car Donation Programs

I’ve never donated a car to charity before. But I’m spending a lot of time learning about how these programs work! I have a client, Rodman for Kids, that has…

Social Media ROI Buy-In
09.03.2014 ,

5 Simple Steps for Getting Social Media Buy-in From Your Board

Are your board members still doubting social media? Do they fail to “get it”, even though you’ve built a thriving community on Twitter, Instagram and Facebook? Remember, board members are just…

Photo via David Rodriguez Martin on Flickr

What Nonprofits Can Learn from Drone Makers

I can’t wait for the day when drone deliveries are as common as pizza deliveries. I’m breathless at the possibilities. Drones can take my kids to soccer and lacrosse practices.…


7 Visual Content Tools to Make You Look Like Picasso

If you manage social media for a nonprofit, you realize that creating visual content is becoming a bigger part of your job. You’re creating more visual content than ever before,…


10 Fundraising Ideas (And How to Use Them)

Picking a fundraiser is hard. There are so many ideas! But some are better than others in rallying support for your cause. Here’s a list of 10 fundraising ideas, and…