ac moore

3 Cause Marketing Promotions I’m Longing to See Again

The new year has just begun but I’m already longing for the good old days. What ever happen to all those cause marketing promotions I raved about in years past…

learning to bike

Getting Started with Fundraising with Businesses

It seems like everyone is raising money for a favorite cause these days. And while everyone asks their friends, family and colleagues to support them, don’t forget to ask your…

Photo via Roger Carr on Flickr

5 Reasons You Should Rethink Your Charity Walk Plans

I bet like me you’re already looking forward to the summer months. And if you’re a fundraiser, that can only mean one thing: summer events. I bet you’re already thinking…


My Three All-Time Favorite Cause Marketing Promotions

This time of year I’m busy writing my Top 10 Cause Marketing Promotions of 2014, which will be live on my blog next wek. Putting it all together is a…

12.29.2014 ,

5 ways to get your NPO’s year off to a great start

At this time of year, most folks like to look back at the year just passing. What were the top ten most successful fundraising efforts? Who made the biggest blunders…


How Sharing Happened Around the World in 2014 [Infographic]

After the Michael Brown and Eric Garner decisions, people all over world used social media to speak out and organize protests. The Ukraine and Gaza conflicts caused a similar spike…

xmas hashtag

The Hot Holiday Fundraiser This Season? Hashtags

I track a lot of holiday campaigns on Pinterest. I have boards for Halloween, Valentine’s Day, Veterans Day and most of the other major holidays that have a cause component…

What NPOs Can Learn from America’s Worst Charities

Photo by eLKayPics The Tampa Bay Times recently published the 2014 edition of “America’s Worst Charities.” The value of this resource to potential donors is obvious. If you know that…

Get People to Promote Your Fundraiser with These Tips

Get People to Promote Your Fundraiser with These Tips

No matter how nicely you ask, and how often you ask, getting people to share your fundraiser with their friends can often feel like pulling teeth. Your community loves what…

red-kettle cooke

Shopping for A Cause This Month? Don’t Get Scrooged.

Papa John’s Pizza is doing a great thing this holiday season. They’ve created a Red-Kettle Cookie to benefit The Salvation Army. Through December 28th, Papa John’s is donating 50 cents…