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Five Things To Look For in Your Google Analytics

Recently we engaged in pretty detailed evaluations of a client’s Google Analytics over a six-month period. If you are a bit of a marketing geek like I am, jumping into…

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The Fine Art of Persuasion

Let’s face it. A lot of what you do as an NPO is about persuasion. You need to persuade people that your cause is important, for example. You need to…

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03.14.2015 , ,

The Biggest Key to Social Media Success: Don’t Give Up

Oh, this era of instant gratification. It affects us in every aspect of our lives, whether it’s wanting to find the shortest line at the grocery store, how long it…

12.29.2014 ,

5 Ways to Get Your NPO’s Year Off to a Great Start

Photo by Thanasis At this time of year, most folks like to look back at the year just passing. What were the top ten most successful fundraising efforts? Who made…

What NPOs Can Learn from America’s Worst Charities

Photo by eLKayPics The Tampa Bay Times recently published the 2014 edition of “America’s Worst Charities.” The value of this resource to potential donors is obvious. If you know that…

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12.11.2014 ,

Dealing with the “Truth Serum” Factor of Facebook

Photo by Johan Larsson It’s easy to be brave behind a screen. One of the most common responses you will get when asking why people post things online that they…

10.23.2014 ,

Are You Sure People Know About Your Cause?

Photo by mimitalks When a company creates a new product or even updates an existing product, they are sure they are going to make a huge impact on the entire…

10.16.2014 , ,

The Perils of Give-Away Items

Photo by Sebastiaan ter Burg, Creative Company Conference 2011 Your organization has decided to hit a few conventions and conferences later this year and into early next year. The plans…

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10.09.2014 ,

5 Tips to Avoid Losing Your Online Donations

Photo by TaxCredits.net You have done everything right. Your campaign has been complimented by many people in your community. Your boss is happy, you’re happy, and traffic to your donations…

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09.25.2014 , ,

Three Things To Consider When Optimizing Your Website

Photo by beegeye Whether we like it or not, the fact is that being found easily on search engines, especially Google, is still a very important part of the marketing…